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  • The Atlantic

    Alexa Wants to Know How You’re Feeling Today

    Amazon has patented technology that would allow its devices to read your emotional and physical state, and sell advertisements based on them. Are we entering the era of the mood-targeted ad?
    by Sidney Fussell Oct 12, 2018 2 minutes
    Source: STEPHEN BRASHEAR / GETTY

    Amazon has patented a new technology that Alexa to monitor users’ emotions, analyzing the pitch and volume of speaker commands, and respond according to how they’re “feeling.” As described, Alexa may come to recognize “happiness, joy, anger, sorrow, sadness, fear, disgust, boredom, [or] stress” and respond to commands accordingly, maybe with “highly targeted audio content, such as

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