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  • TIME

    Why full-fat milk is booming

    by Jamie Ducharme Oct 01, 2018 2 minutes

    MILK IS FAR FROM TRENDY. WITH a crowd of breakfast-beverage options and milk alternatives, Americans have been drinking less dairy for decades.

    But while sales of skim have plummeted, whole milk is growing more popular, bringing in $5.3 billion last year, according to market-research firm Mintel.

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