Business Today

Are You Game?

India's digital gaming industry is on steroids. But making money out of the craze is still a challenge for companies.

As a teenager, Jeet Rajesh Kundra loved playing games on his mobile. His parents worried that his obsession would affect his studies. Kundra, based in Mumbai, was planning to pursue a degree in commerce. But soon his life made what gamers would call a 'crouch jump' as he started playing more serious games, winning gaming competitions, grabbing attention of gaming companies.

In 2016, he dropped out of college to take up gaming as a career. The 22 year old is now a leading player of Dota 2, a multiplayer video game, and a professional gamer with Horizon Sports India, a digital gaming company. "Making a living from playing games is a dream come true," says Kundra, whose team recently won the famed ESL Indian Master's tournament held in Mumbai. "My next aim is to win an international tournament," he says.

Kundra's story has come at a turning point in the history of gaming in India. The gaming market is growing like never before and, with global gaming giants such as Yoozoo, Alibaba backed Paytm and Tencent investing in India, many youngsters such as Kundra are taking up gaming as a career. "When I started playing casual

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