Rise of the Micro
Precision targeting through authentic voices has led to the rise of micro influencers, but self regulation is needed for success.
by Sonal Khetarpal
Sep 03, 2018
2 minutes
Fourteen year old Avni Deshmukh and her 16 year old sibling Sara alternately do a post a day on Instagram, featuring the latest in make up trends and commenting on the new and the fun colours that are out. If you think it is a bit too early in the day
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