Kevin Williams: Nike's Colin Kaepernick campaign is genius
by Kevin Williams, Chicago Tribune
Sep 04, 2018
3 minutes
Nike's decision to make Colin Kaepernick the face of its new campaign is genius.
Think of the Super Bowl ads where you remember the commercial, but can't quite recall what product is being touted. This isn't one of those. Nike threw down, and hard.
In making Kaepernick the poster for a new "Just Do It" campaign, Nike has:
_Burnished its own human rights cred by embracing "the struggle."
_Thumbed its nose at any notions of authoritarian suppression in its relationship with the NFL.
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