Chicago Tribune

Stanley, Sears to have competing Craftsman tool brands

Plenty of consumers know Sears' iconic Craftsman tool brand. Now they'll have to get to know its doppelganger.

When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last year, the deal - valued at $900 million - let both companies continue making and selling products under the Craftsman label.

That means a Craftsman cordless power drill or red metal toolbox could have come from either Sears or Stanley, depending on where

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