'Crazy Rich Asians' could be groundbreaking for Hollywood. Will its box office open the film industry's doors?
"Crazy Rich Asians" has all the trappings of a classic Hollywood rom-com. Beautiful people in love. Stunning locations. Disapproving relatives.
But as the first English-language contemporary Hollywood movie with a nearly all-Asian cast since "The Joy Luck Club" was released 25 years ago, this film is carrying more weight than the typical lighthearted big-screen fantasy.
If the movie does well at the box office, it could open doors for Asian and Asian American actors and filmmakers in Hollywood at a time when entertainment companies are taking heat for not giving enough opportunities to non-whites. Its success would also be a big win for AT&T-owned Warner Bros., which gambled on the film by giving it a wide summer release and a robust marketing campaign.
That's a lot of pressure to put on a $30-million love story, especially at a time when the romantic-comedy genre has been all-but-abandoned by the franchise-focused major
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