The Atlantic

Why Is Buying Pet Food So Hard?

A new start-up is making vegan food for dogs and lab-grown mouse meat for cats. It wants to change the way all pets eat.
Source: Toru Hanai / Reuters

When my boyfriend and I got our first cat, Pete, a long-legged tuxedo, we fed him Friskies.

Depending on the type of person you are, you either breezed through that sentence finding nothing remarkable, or you immediately judged me for buying pet food—ahem, pet “food”— made of ground-up chicken bones, beef tallow, soybean hulls, and other delightful byproducts.

I know because we were, at the time, living in Berkeley, California. Pete came to us from a relative in Kentucky, and to ease the cross-country move we fed him the same Friskies he had been happily devouring. But we’re not monsters. And we had disposable income to lavish on our cat. So in California, we went shopping for new food at our local pet store, where the sales guy asked me about Pete’s previous diet and, after I answered, shot me the most withering look I received in my entire time in Berkeley.

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