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  • The Atlantic

    A Crack in the Ivanka Trump Brand

    The president’s daughter is closing her ailing fashion line—further proof that nothing is apolitical in the Trump era.
    by Vauhini Vara Jul 25, 2018 4 minutes
    Source: Frederick Brown / Getty

    On Tuesday night, a visit to the website of the Ivanka Trump brand turned up a sharply cut floral dress and a pair of suede sandals on broad, three-inch heels. “Bring on the heat” unspooled in elegant italics across the site’s landing page. By then, the message had acquired an awkward dual meaning. Earlier in the day, Ivanka Trump that she would be closing her apparel-and-accessories business, IT Collection, and laying off its employees. Trump publicly blamed her hectic schedule as an adviser to her father, President Donald Trump: “After 17 months in Washington, I do not know when or if I

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