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Britain's Big Butterfly Count Begins, With David Attenborough Leading The Charge

For the next three weeks, citizen volunteers in the United Kingdom will be tallying the painted ladies, peacocks and brimstones they see, to help create a nationwide count — and soothe their souls.

The United Kingdom is counting its butterflies today — and will keep going for the next three weeks.

The ninth annual Big Butterfly Campaign kicks off today, with a big boost from a legendary voice.

"I did it in my garden," Sir David Attenborough intoned. "Where are you going to do yours?"

The ask is simple: Anybody in the U.K. can

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