Why the announcements Apple didn’t make at WWDC might be more important than the ones it did

Now that the WWDC 2018 keynote has come and gone, we’ll be spending the next several weeks breaking it all down. Apple had a lot to say over the course of its two-hour-plus keynote, but there were several apps, features, and products that were conspicuously absent from the main stage.

Unlike prior years in which Apple execs spent gobs of time talking up features to death, there was a notable lack of filler during this year’s keynote. Apple had a lot to say about its four main OSs—so much so, didn’t even make the cut. But even beyond longer Animoji messages and AutoFill passwords, there were a few missing announcements that point to something big on the horizon (and I’m not even talking about MacBooks).