The Atlantic

Why Instagram Questions Became So Annoying

There’s a better use for the social platform’s new tool than spamming your friends.
Source: Taylor Lorenz / The Atlantic via Instagram

Last week, Instagram rolled out Questions, one of its most controversial features yet. The release unleashed a wave of backlash and has been blamed for ending friendships, spamming users, and causing mass unfollows.

The new feature works like this: You post a Questions sticker to your Story, and the sticker auto-populates with the phrase Ask me a question. Once the Questions sticker is posted, followers can respond. Their responses are catalogued on a separate screen where you can click to share each one publicly with your response.

In the week since it launched, people have seen their Stories feeds dominated by questions. For the celebrities you might follow, it can be interesting. Some, like Andy

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