The Atlantic

<em>Sorry to Bother You </em>Has an Eerily Familiar Villain

In Boots Riley’s directorial debut, Armie Hammer portrays Steve Lift, the quirky, megalomaniacal CEO of a company that takes exploitation to a ghastly extreme.
Source: Annapurna Pictures

This article contains light spoilers for the plot of  Sorry to Bother You.

“I just remember I heard the key words of, like, coke-fueled orgy, kind of a maniac,” Armie Hammer told IndieWire Studio of his decision to star in the rapper Boots Riley’s directorial debut, Sorry to Bother You. “And I was like, ‘Yeah, I’m in, that sounds good!’”

The Hammer was describing follows a ragtag crew of Oakland young people who begin working as telemarketers at a shadowy company called RegalView. The plucky, morally conflicted Cassius “Cash” Green (Lakeith Stanfield) lives in his uncle’s garage and desperately needs the tedious gig his pal Salvador (Jermaine Fowler) helps hook him up with. Cash’s girlfriend, the eccentric artistby Squeeze (Steven Yeun), a sultry, quick-witted revolutionary in pursuit of better wages, and Detroit.Cash, though, finds himself promotedinto the elite domain of “Power Callers,” where he sellsgoods and services of far greater consequence. This is also how he meets Hammer’s character, the CEO of one of RegalView’s biggest clients, and possibly the perfect villain for 2018.

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