Be Your Best Self: On Sayaka Murata’s ‘Convenience Store Woman’
“It’s so essential that we take charge of our own reinvention and ensure our personal brands reflect, to the outside world, the reality of our lives.” —Dorie Clark, Reinventing You: Define Your Brand, Imagine Your Future
The idea of the personal brand has more or less become gospel in the precarious gig economy that has defined work after the Great Recession. Popularized by the business self-help writer in the late ’90s, the personal brand has truly come of age in the here and now, where people tend not to be categorized either as employed or unemployed but instead as perpetually job seeking, job hopping, and job dreaming. It’s a state of flux.
