Coachella's siren song attracts chic new resort
by Roger Vincent, Los Angeles Times
Jul 09, 2018
4 minutes
Every year, the Coachella Valley Music and Arts Festival and its sister country music event bring hundreds of thousands of revelers to the desert, far from the trendy restaurants, hotels and other attractions in a resurgent Palm Springs, Calif.
Now, a developer group with a celebrity pedigree is building a sprawling 35-acre resort featuring a hip hotel that will not only cater to the hugely popular festivals but serve as a recreation attraction in its own right - and help develop the east end of the Coachella Valley into more of a year-round destination.
The resort is close to the Empire Polo Club,
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