APPLE MUSIC

It was only a few years ago that Spotify felt like the only palatable option for music streamers. The service was at the music streaming market’s summit in both user base and software functionality - however, in just three years since Apple Music began, this rival service has slowly but surely chipped away at Spotify’s pedestal. On multiple counts, Apple Music is now well on its way to dominating both music and video playlists - and, in certain respects, already is.

A NUMBERS GAME WHERE APPLE MUSIC IS HOLDING ITS OWN

Apple Music’s growth trajectory has been impressive; as recently as April 2016, the subscribers numbered 13 million. By the end of that year, the subscriber base broke the 20 million milestone, . However, it remains worth asking whether the service is outpacing market leader Spotify.