Los Angeles Times

Bill Plaschke: How a small dry cleaners in Pasadena is uniting a community around the World Cup

PASADENA, Calif. - Amid the dark roar of a dry cleaning machine and the steamy swoosh of presses appears a different sort of sound.

It's the noise not of suffocating labor, but of sport, of passion, of light.

It's coming from a 42-inch television set sitting atop a cabinet above a hanging USC band uniform and a sewing machine. It's flowing out the narrow front door and into a busy Pasadena street, drawing smiling customers into its odd but uplifting presence.

It's a dry cleaning shop showing a soccer game.

"Are you just dropping off, or are you also picking

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