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    This Fashion Brand Grew On Instagram With Help Of Celebs, Relatable Models

    Fashion Nova was among the top-trending fashion brands online in 2017. How did a retailer with only five stores get so popular? Associating its brand with Cardi B and Kylie Jenner didn't hurt.
    by Jasmine Garsd Jun 19, 2018 3 minutes
    Growing up, Gabriella Lascano says she was told she should model. But all she could think was, "I'm fat. Like, models aren't fat." Now, she's an Instagram model for Fashion Nova.

    If you've heard any of rapper Cardi B's recent string of hits, you know the woman has expensive taste. The Bronx-born star loves Balenciaga, Prada and Gucci. But true fans know that for years she's been one of the most visible spokespeople for a brand that's far more affordable: Fashion Nova, a popular retailer known for being sexy, cheap, and worn by celebrities.

    The company came seemingly out of nowhere and is everywhere, online at least. Fashion Nova was among the 10 top-trending fashion brands

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