Everand Logo

Welcome to Everand!

  • TIME

    Publishing gets a boost from celebrity editors

    by Lauren Mechling Jun 25, 2018 5 minutes
    Derek Jeter, Lena Dunham and Andy Cohen are among the big names who have turned their attentions to book publishing

    IN THE 14 YEARS SINCE THE FINAL EPISODE OF SEX AND the City aired, Sarah Jessica Parker has become a real-life fashion mogul with her own shoe line, portrayed a suburban corporate recruiter in the HBO series Divorce and played an actor in an off-Broadway production. But her latest undertaking goes in another direction: literary lion.

    Parker’s new publishing imprint, SJP for Hogarth, released its first novel on June 12—within a week of when another celebrity-run book imprint, Lena Dunham’s Lenny, published a new novel of its own. The worlds of fashion and music have long understood the power of celebrity collaborations, which count on high-profile partners to combine expertise and star power. Now book publishers are breaking out of their bubble and looking to outsiders—people with name-brand cachet and stratospheric social-media

    You’re reading a preview, subscribe to read more.

    More from TIME

    TIME6 min read
    Titans
    Last May, U.S. Surgeon General Vivek Murthy issued an advisory about the profound consequences of loneliness and isolation—a departure from the type of standard medical conditions his predecessors prioritized. While traveling the country, Murthy had
    TIME1 min read
    Protests Spread
    Members of a student protest movement in support of Palestinian civilians link arms on Columbia University’s Manhattan campus on April 18. When the protesters, who called on Columbia to divest from companies that supply weapons to Israel, refused to
    TIME2 min read
    A Man In Full, Adapted And Redacted
    Tom Wolfe’s A Man in Full is a massive book, in more ways than one. The 742-page social novel about a swaggering Atlanta real estate mogul, which took Wolfe over a decade to write, sold a jaw-dropping 1.4 million hardcover copies after its publicatio

    Related Books & Audiobooks