Bike

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Mavic reinvented the wheel with its original Crossmax wheelset. I realize that’s an eye-roll-worthy cliché, but it’s true. Mavic devised new and unheard-of techniques to produce not only the lightest wheels ever, but also the strongest, stiffest and most reliable. I don’t know of any other mountain bike product that can make that claim. That justifies the use of at least one cliché.

Or maybe even banned words list. The Crossmax changed how we think about wheels—where and how we buy them—and even what we’re willing to pay for them. The wheel game was thusly changed.

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