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    full circle

    by ryan palmer I photos: anthony smith Jun 02, 2017 4 minutes

    IF YOU WERE TO ASK WHAT COMPANY HAS CONTRIBUTED MOST TO MODERN MOUNTAIN BIKE WHEEL TECHNOLOGY, THERE’D be two answers. Mavic created the wheel system—factory-built wheels where the hub, spokes and rim are all designed to work together. Before 1996, knowing how to build wheels was a prerequisite to wrenching in a shop. Nowadays, master wheel builders are so rare they could make more money performing their skill as ‘street art’ in downtown Portland.

    Mavic also brought the first tubeless system (UST) to market, a revolutionary innovation that might have died off had it not been for No Tubes founder, Stan Koziatek, who took it to the masses with his latex sealant and conversion kits. When Koziatek decided

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