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  • Los Angeles Times

    It's like QVC — but through a live-stream. How U.S. boutiques are reaching customers in China

    by David Pierson, Los Angeles Times Jun 15, 2018 5 minutes

    LOS ANGELES - Livestreaming from a showroom in Los Angeles' fashion district, Simi Wu enticed an audience half a world away in China with an offer: The bubbly host said she'd give a discount to anyone who could correctly name the brand of the vintage belt she was wearing.

    Within seconds, one of her 1,600 viewers posted the answer. The green suede strap with the gold horsebit buckle was 1970s Gucci. Wu rewarded the shopper by knocking 5 percent off the belt's $198 price tag and set it aside to be shipped overseas. Viewers, undeterred by the time difference (it was about 8:30 a.m. in China), responded with a deluge of heart and gift emojis over Wu's livestream.

    "They're crazy. They never sleep," said Wu, 25, a Chinese native who studied fashion design at Brooklyn's

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