Is Breaking the Rules for Rebels or Fools?
In San Francisco, electric scooter firms went rogue at launch. City officials were not amused. Disrupters should know how the game is played before they try to upend it.
This past spring, my hometown of San Francisco was invaded by electric scooters—thousands of them, all on the streets at the same time. It seems that three companies—Spin, LimeBike, and Bird—had simultaneously decided to make the city a test site for their transportation revolution, and didn’t wait to ask for permission, according to city officials.
San Francisco is a natural place for such an
