As Father's Day approaches, a vintage Old Spice bottle sheds new light on my departed dad
by Adam Tschorn, Los Angeles Times
Jun 12, 2018
4 minutes
Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn't come as too much of a surprise since the men's grooming brand, with its memorable nautical-themed advertising campaigns, buoy-shaped fragrance bottles and assorted soaps-on-a-rope (shapes over the years included a compass rose and a scrimshaw-decorated whale tooth), always seemed to register at least a generation older than its target demographic.
And for the first four decades (we'll get to the second four decades in a bit), it was pretty smooth sailing for the ship-emblazoned bottles of aftershave, cologne and shaving soap. To key into the colonial/nautical brand
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