DISCOVERY AND PGA SIGN $2 BILLION INTERNATIONAL RIGHTS DEAL
The PGA Tour broadened its international reach this week in a $2 billion agreement with Discovery Inc., to deliver golf content directly to consumers in 220 markets outside the United States over the next 12 years.
Nine months after the PGA Tour chose not to opt out early of its U.S. network deals, it formed an alliance to turn over its content outside of the U.S. to Discovery, a company that already is reaching audiences around the world through its Eurosport network and other channels.
