NPR

As Summer Jam Turns 25, Hot 97 Stakes Its Claim To Hip-Hop Pedigree

Ebro Darden and Peter Rosenberg remain vocal gatekeepers in an era of SoundCloud rappers and soundalike playlists.
<em></em>The hosts of Hot 97's <em>Ebro in the Morning</em> (left to right: Ebro Darden, Laura Stylez, Peter Rosenberg) in New York in 2015.

Hip hop's feud of the moment reached a white-hot peak last week — and for once, Twitter wasn't the first place to hear about it.

Pusha T had just unleashed "The Story Of Adidon," the diss record that takes calculated and ruthless aim at Drake, belittling his parents, his producer, even the mother of his alleged secret son. But rather than drop it online, as Drake had done days prior with his own "Duppy Freestyle," Pusha took the old-school route: He paid a visit to WHQT Hot 97's Lower Manhattan headquarters and hand-delivered the record to DJ Funkmaster Flex, who premiered it on the air that evening, dropping his signature sound bombs all over the track. Twelve hours later, the hosts of the station's drive-time flagship, Ebro in the Morning, still sounded jacked from the night before.

"When it comes to this hip-hop thing – when it comes to doing this beef thing and putting out records – if you not coming by Hot 97 or a station that really matters, with a DJ that matters, it don't have the same impact," Ebro Darden said Wednesday, proselytizing to the airwaves from his bully pulpit with co-hosts Peter Rosenberg and Laura Stylez. "Throwing it up on SoundCloud

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