My clothes are for powerful women
It is a truth universally acknowledged that the more you produce the less you want. That is certainly the motto that Anita Dongre follows. The fashion designer who has four brands, employing 2,800 people directly, with 250 exclusive outlets, 656 large format stores, and 83 multi-brand outlets across India, could well be called the queen of consumption. Hers is a Rs 700 crore company with stores now in Mauritius and New York as well but the aesthetic that drives this money spinner is as spare and personal as her work ethic. Most comfortable in her trademark shift dresses, Dongre is quite happy to wear them in different colours till they wear out. It is her unique, frugal and pragmatic style statement that infuses everything she designs- from pockets in lehengas for the bride who dances at her own wedding to sizes that range from the culturally appropriate
