AppleMagazine

ONE MORE EPISODE: APPLE RIVALS NETFLIX WITH NEW STREAMING SERVICE

APPLE VIDEO IS ON ITS WAY

Almost three years have passed since Apple Music’s launch, and new figures suggest that 40 million people now subscribe to theall-you-can-eat music streaming service . It’s great news for Tim Cook and Co, and it’s news that has sent Spotify into a panic. Thanks to Apple’s innovative technology, an impressive share of the smartphone market and a keen eye for detail, the company has managed to grow its services division by 31% to $9.2 billion in 2017. That makes it its second most profitable, right behind the iPhone division.

If services are where Apple wants to innovate, then there’s no greater project than a Netflix rival. And that’s exactly what Apple is working on right now, with the Cupertino company confirming its plans to launch a new on-demand original video service that will be baked right into its iOS and tvOS operating systems. If Netflix and Amazon’s impressive catalogs of content aren’t enough for you, then

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