NPR

Europe's New Online Privacy Rules Could Protect U.S. Users Too

When Europe begins enforcing sweeping new privacy rules next month, it will have a major impact on U.S. tech companies, both large and small. And it could affect American Internet users as well.
People pass by the Google logo at the Web Summit in Lisbon on Nov. 8. Europe's new data privacy rules go into effect May 25.

The European Union is preparing to implement sweeping privacy rules next month, but these new protections of individuals' information may set a new standard around the world — including in the U.S.

Beginning May 25, under the new , companies that collect or mine personal data must ask users for consent. No longer will firms be able to

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