When A Brand Does Well Even When It's Called 'Racist'
Chance The Rapper took on Heineken for what he saw as a racist ad. Heineken took it down, but didn't suffer any consequences. In fact, its stock is up.
"I think companies are putting out noticeably racist ads so they can get more views," Chance the Rapper posted on Twitter after seeing a recent ad for light beer.
In it, as reggae music plays underneath, a light-skinned bartender slides a bottle across the bar, past three black people (one playing a guitar), to a light-skinned customer.
It ends with the tagline, "Sometimes, lighter is better." The company Chance called out, Heineken, has since pulled the spot,
