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    FERRARI’S DILEMMA

    by Angus MacKenzie Feb 08, 2018 3 minutes

    “You should always build one less car than the market demands.” Ferrari CEO Sergio Marchionne likes to channel founder Enzo Ferrari’s credo when asked about his strategy for the world’s most famous sports car company. The only problem is the market for Ferraris ain’t what it used to be.

    For a start, there are a lot more people in the world who can afford to buy a Ferrari than when

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