AppleMagazine

DO OSCARS AND GRAMMYS INDICATE AWARDS SHOWS LOSING APPEAL?

After Nielsen’s brutal morning-after report cards for the Oscars and Grammys this winter, it’s worth asking whether television viewers are losing interest in watching the entertainment industry’s most prominent people celebrate themselves.

The Academy Awards reached 26.5 million viewers, easily a record low for what is often the second most-watched program of the year after the Super Bowl. A month earlier, Grammy viewership slipped below the

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