Why Are Corporations Finally Turning Against the NRA?

After the most recent high-school massacre in Parkland, Florida, left 17 students and teachers dead, the National Rifle Association (NRA), the nonprofit gun-rights advocacy group, was rebuked by a surprising group of liberal activists: American corporations. Pressured by Parkland high-school students and others to boycott the NRA, more than 20 companies have cut ties with the pro-gun group.

The NRA exodus includes major airlines like United, six rental-car firms including Hertz and Avis Budget Group, and MetLife, the insurance giant. These companies are not rescinding NRA donations, nor are they refusing service to NRA members. Rather, they’re ending discount programs, which companies routinely offer to groups and companies, like the NRA or the AARP. For example, United Airlines offered discounts on flights to the NRA annual meeting, and MetLife auto insurance offered a to members for each year of claim-free driving.