HOW APPLE WILL “PRO FOR IT” WITH FUTURE MACS
Typically, Apple won’t publicly launch into extensive detail about any upcoming products until those products are on the verge of shipping. However, the company recently broke from this playbook for a meeting with a small number of reporters - in Apple’s Product Realization Lab for the Mac, too - with whom the subject of the Mac’s future was brought up. The message that the press walked away with was clear: Apple is committed to giving the Mac a bright future for professional users.
THE MAC IS CLEARLY FLOURISHING
as the facility is dubbed in abbreviation. Reporter Matthew Panzarino details the “display of Macs from many eras of Apple”, including the “solid chunk of aluminum mocking up the slim 12-inch MacBook” and
