MacOS High Sierra: The new Safari takes steps to reduce persistent user tracking, but is it enough?

In macOS High Sierra, third parties will have a more difficult time sharing any tracking information via Safari. It’s all part of Apple’s approach to privacy, and it’s not just lip service. While such policies certainly helps the company from a marketing standpoint, they’re also routinely turned into product features.

The new feature seems to have the potential to make it harder for unrelated sites to follow you around the Internet. But some experts believe that, while a noble technology to deploy, the action has already shifted to a different front that Apple can’t help with directly.

YOU’RE THE PRODUCT

Apple has long taken the stance that it doesn’t treat our private data and online behavior as property it can sell or lease to others. This notion is partly in reaction