AppleMagazine

BIG HIT FOR BULLS, ‘BENNY’S DAY OFF’ CONNECTS ONLINE

Dancing on the roof, microphone in hand as he lip-synched to “Twist and Shout,” Benny the Bull was putting on quite a performance as his tricked-out black van rolled through downtown Chicago.

It was not quite “Ferris Bueller’s Day Off,” and it won’t be coming to a theater near you. But as spoofs go, “Benny’s Day Off” is quite a production.

The story starring the Chicago Bulls’ mascot played out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they were recorded throughout the day. The team also tweeted the effort while the crew headed to the next location, fans tuning in to see what Benny would do next. “You’re only limited by

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