The Amazon-ification of Whole Foods
There’s a broader strategy behind two-hour delivery for heirloom tomatoes.
by Derek Thompson
Feb 08, 2018
3 minutes
Amazon announced on Thursday that certain members of its Prime subscription program can order Whole Foods items to be delivered within two hours. The program debuts this week in several neighborhoods in Austin, Dallas, Virginia Beach, and Cincinnati. Delivery is free for orders over $35—not exactly a challenge at a store nicknamed “Whole Paycheck”—with a $4.99 charge. Desperate dinner-party hosts can expedite one-hour delivery of fresh produce for $7.99, in many cases less than the cost of an Uber to the grocery store and back.
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