In Seoul, A Plastic Surgery Capital, Residents Frown On Ads For Cosmetic Procedure
South Korea has the world's highest per capita rate of plastic surgery procedures. But growing pushback against ads touting facial fix-ups has prompted Seoul's public transport system to ban the ads.
In Gangnam, the upscale Seoul district south of the Han River bisecting the city, one of the area's biggest industries is evident on people's faces: On the streets, patients are wearing nose guards and bandages, fresh from facial fix-ups. High-rises soar with a cosmetic surgery clinic on every floor, and in the subway stations, floor-to-ceiling advertisements feature images of women's uniformly wide-eyed, youthful faces —
