NPR

Google App Goes Viral Making An Art Out Of Matching Faces To Paintings

The Google Arts & Culture app, allowing users to compare their selfies to famous works of art, took a top spot in the app store over the weekend and took over social media.
Google's app matching faces to famous paintings went viral prompting, a flurry of selfies over the weekend.

Who can say why some gimmicks take off and others flop? But the Google Arts & Culture app tapped into the zeitgeist over the weekend, until it seemed like just about everyone with access to

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