The Atlantic

Donald Trump Embraces the Streisand Effect

The president’s threats to sue Steve Bannon, Michael Wolff, and a publisher over a forthcoming book are more likely to bring the book publicity than deliver him a win in court.
Source: Carlos Barria / Reuters

Last month, Jared Kushner began seeking the help of a crisis-communications firm. Perhaps the White House senior adviser could make a referral for his father in law, too. There’s no scenario in which Michael Wolff’s new book on the Trump administration wouldn’t be a bombshell, but Donald Trump’s strategy for responding to the book seems certain to only increase the scrutiny on it.

So far, the pushback has included an astonishing statement from the president on Wednesday: “Steve Bannon has nothing to do with me or my Presidency. When he was fired, he not only lost his job, he lost his mind.” Wednesday night, lawyers for Trump a cease-and-desist letter, accusing him of libel, slander, and breach of confidentiality and non-disparagement agreements. On

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