AUGMENTED REALITY: A NEW GOAL FOR APPLE

It has long been rumored that Apple is developing either a virtual reality (VR) or an augmented reality (AR) device, and these rumors were somewhat confirmed at the Worldwide Developers Conference (WWDC) in San Jose earlier this month. At the conference, Apple announced the ARKit, a new kit allowing developers to create augmented reality apps. The ARKit, deemed a “game changer” by the CEO of Marxent, who for six years have been developing AR apps for Apple, will run on the new Apple iOS 11 software and is due to launch in the fall on the iPhone 8, augmented reality is “Something [Apple] is doing a lot of things on” and it is likely to be developed AR allows apps to go beyond the screen and become more embedded in the real world in ways never seen before.