3 trends to watch in pharma advertising in 2018
Can drug companies make you forget you're actually watching an ad? They're going to try. Check out our list of pharma marketing tactics to watch in 2018.
As the year winds down, STAT reporters are taking a look at the stories they’re most eager to track in 2018. Find all our “three to watch” series here.
These are boom times for the multibillion-dollar drug advertising industry — and the parade of ads across your TV screen shows no sign of slowing down in 2018.
But while the money keeps flowing, there are changes
