2 new Billy Goat beers as hot as cheezborgers as iconic bar hypes brand
by Josh Noel, Chicago Tribune
Dec 25, 2017
4 minutes
CHICAGO - There are the cheeseburgers, of course. And the Billy Goat Tavern's weathered, subterranean charm. But beer, funny enough, was never a reason to step below Michigan Avenue into Chicago's most iconic bar, where, until recently, the same three beers have been on draft for the past 20 years.
Schlitz.
Billy Goat Lager.
Billy Goat Dark.
End of story - and the reason that Billy Goat has always been one of the few places I've defaulted to an icy bottle of Old Style. (And, after enough Old Style, bourbon.)
All that changes now. Modern beer tastes and a bid to amplify its brand have compelled the family-run Billy Goat to get with the times. The times have arrived
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