As millennials embrace renting over owning — even clothes — stores are taking notice
The millennial generation's embrace of renting rather than owning has spread far beyond housing and ride-sharing, and even some traditional major retailers are taking notice.
Online rental subscription services for clothing and accessories are on the rise, which means consumers can now get dressed using a virtual, rotating closet through several start-ups. Le Tote, for instance, rents clothing for everyday wear, Gwynnie Bee caters to plus-size women and the Ms. Collection sends users surprise items based on personal style.
Typically these start-ups charge a monthly fee and allow users to wear the clothing for a month, or sometimes an unlimited
