Competition drives down the cost of technology for driverless cars
SAN FRANCISCO - As the real-world deployment of driverless cars draws near, the race is on to make them even remotely affordable. The systems that currently drive robot cars cost upward of $100,000 per vehicle - not counting the cost of the car itself.
Until that price comes down, there will be no mass market for driverless cars.
As many as 50 startups are out to get costs way down, along with the research and development departments at automakers and auto industry suppliers, and Silicon Valley giants such as Google and Apple. Much of their focus is on the most expensive item in the
