SoundCloud's New Leader Is Focused On The Fundamentals
Kerry Trainor, who replaced co-founder Alex Ljung as CEO in August, tells NPR that SoundCloud is not trying to compete with Spotify, saying creators are his main focus.
Earlier this year, SoundCloud was said to be in imminent danger of collapsing under the weight of its high overhead, low revenues and . SoundCloud first launched in 2008 out of Berlin with a concept so simple — make audio easy to share — that it had to be brilliant. And it was, particularly in the elegance of its execution; clean, easily postable widgets that could be placed anywhere on the web and easy uploads with clever software integrations for artists. With each successive year, the company's ambitions and scope slowly increased, in tandem with both
