Companies find that spending on corporate responsibility increases the bottom line
by Greg Trotter, Chicago Tribune
Dec 11, 2017
3 minutes
Kraft Heinz, a company known for its rigorous cost-cutting, now wants to improve animal welfare, help end the destruction of rainforests and fight world hunger.
Though cynics may roll their eyes, consider this: Growing a better world - as Kraft Heinz puts it - is also good for business. Increasingly, companies are increasing their social responsibility efforts because more consumers and investors demand it. Noble intentions aside, such efforts can improve marketing and
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