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  • The Atlantic

    <em>Justice League</em>: When a $94 Million Opening Weekend Is a Flop

    Audience fatigue has clearly set in for the once-bankable novelty of the franchise team-up.
    by David Sims Nov 20, 2017 3 minutes
    Source: Warner Bros.

    When The Avengers opened in theaters in May 2012, it was a genuinely unusual offering for viewers—a film that both was and wasn’t a sequel, uniting the characters of various Marvel movies (Iron Man, Thor, Captain America) for a new story about them functioning as a team. The novelty was such that box-office sales far outstripped previous efforts: The Avengers opened to a stunning $207 million, far above the previous Marvel Studios record ($128 million for Iron Man 2).

    Since then, that’s been the sales in , making it one of the most expensive films ever shot. Here, finally, fans could see all of DC’s famous superheroes—Batman, Superman, Wonder Woman, plus new faces like The Flash and Aquaman—hanging out with one another.

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