From 'La Bamba' To 'Despacito': What Comes After A Huge Spanish-Language Hit
"¡Des ... pa ... cito!"
The song of the summer actually became the Song of the Year at the 18th annual Latin Grammy's held in Las Vegas on Thursday evening.
The song by Luis Fonsi and Daddy Yankee also picked up Record of the Year, Best Urban Fusion Performance and Best Short Term Video.
There has been no escaping the song since it was released last January as it broke the counting machines at Youtube and on line music streaming services.
And it made history as only the third Spanish-language song to reach No. 1 on the Billboard Hot 100.
So what happens after No. 1? How do these artists successfully ride this wave of popularity? Will Luis Fonsi and Daddy Yankee have to perform that song at their shows for the rest of their careers? Will their next records be "Despacito 2.0"?
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