TIME

At the NRA’s TV network, guns are a weapon in the culture wars

NRA CEO Wayne LaPierre speaks at the Conservative Political Action Conference in Oxon Hill, Md., on Feb. 24

EIGHT CONCERNED AMERICANS SIT around a coffee table and talk about entertainment. One says he stopped paying for cable when everything started “turning left.” Another is upset that his young daughter watches reality shows about teen pregnancy. “There’s a war for our culture,” says Tim Clemente, a former counter-terrorism expert turned TV producer. “And it’s led by Hollywood.”

No one mentions guns, but they don’t have to. The

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